Cultivating Emotional Resonance
with Video Narratives
This article was written as part of the EPIC 2023 Conference.
EPIC is a conference and community of researchers, designers, creators,
and innovators doing ethnography for impact.
“Video lends a vehicle for emotionally-effective narratives by depicting human experiences that connect researchers, stakeholders and internal teams through empathy, engagement, and a deeper understanding.
To capture human emotion is to convey nuances, and non-verbal cues, that reveal insights that tell a richer story beyond aggregated findings.”
“Over footage of virtual worlds, as the camera cranes through imaginary landscapes, we hear the shifts in Gia’s voice – first her frustrations with Peloton, and then the excitement taking over as she talks about using her new VR headset.
The music crescendos, and we’re back in empty space. The headset flies into view once more, lingers for a moment, and fades to white.